Regulations

NAD Takes the Joy Out of Joyus’ Ad

Finds fault with product claims for Needles No More.

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By: TOM BRANNA

Editor

The things some People will do to boost sales! The National Advertising Division of the Better Business Bureau has recommended that Joyus, Inc., which sells certain products in partnership with an online magazine, modify content to better assure that consumers who click through to a Joyus video know they will be clicking on an ad. AD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus.   As part of its...

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